The Back of the Potato Chip Bag: an Unscientific Register

Gobs of cash go into developing dapper chip bag fronts. And rightfully so: In the hyper-competitive snack food aisles, the front of the bag has to make a perfect visual pitch to earn the sale. If the front is Married…With… Continue Reading →

40 Ounces to Freedom: a Case Against Buying in Bulk

There is significant strategy that goes into the use of our family Costco membership. We purchase items that guarantee a return in excess of the annual membership fee. This means olive oil, canola oil, batteries, chicken broth, aluminum foil, coffee,… Continue Reading →

Nine Significant Potato Chips I Ate in 2015

From a chip perspective, 2015 will be hard to top for Potato Chip World. I was fortunate to visit Europe. I sampled America’s diverse chips at the Sweets & Snacks Expo in Chicago. I lent my palate to a chip… Continue Reading →

Seven lessons from a two-hour kettle chip bender

I had the recent privilege of taste testing a few dozen flavored kettle chips in not a lot of time. Hot bottled mercy, what a great day. Below is some evidence from the salty, oily boondoggle: I felt like Homer… Continue Reading →

Sweets & Snacks Expo 2015 Recap – Part 2

Click here to see part 1 OK, finally, the potato chips. What Was New? I counted at least seventeen potato chip brands at this year’s expo. There are lots of chippers out there doing great work, but some of it… Continue Reading →

Sweets & Snacks Expo 2015 Recap – Part 1

I was fortunate to attend the 2015 Sweets & Snacks expo, one of the world’s largest food trade shows. Over the next several posts I’ll share some of my findings on snack food trends, focusing around potato chips. In this… Continue Reading →

Hen of the Woods: Nick Marckwald on Hatching a New Potato Chip

Ohio: the Buckeye state, birthplace of aviation, the mother of presidents, and a potato chip hotbed. Can the region support more chips? Nick Marckwald hopes to find out. A veteran of the restaurant industry, Marckwald, 34, is the proprietor of… Continue Reading →

Potato Chip World Tour 2015: Germany, or wo sind die Chips

The final leg of our Potato Chip World Tour took me to Germany. Click the following links to read part 1, part 2, part 3, or part 4. OK. Meine Damen und Herren, Jungen und Mädchen, it’s time to talk… Continue Reading →

Potato Chip Obsession, In Interview Form

For anyone that reads Potato Chip World but doesn’t follow our twitter account (@potatochipworld), you may have missed something fun that happened last month. We were interviewed for Lucky Peach, a high-quality quarterly journal centered around food. If you’re a… Continue Reading →

PCWT ’15 – England and France, Part 4: où sont les croustilles

Below is the final installment of our European tour. Check out our earlier installments here: part 3 | part 2 | part 1 So, Paris. People who write much better than me have said much more eloquent things about the… Continue Reading →

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