J Higgs potato chips are the house brand of Save-a-Lot, a national chain of discount grocery stores.
According to an article in Supermarket News, the chips were named after the chain’s Chief Financial Officer, Joe Higgs. This is customary for other store brands the chain offers.
The brand currently offers the following flavors:
- Barbeque (regular and kettle cooked)
- Buffalo Wing
- Cheddar and Sour Cream
- Sea Salt (kettle cooked)
- Salt & Pepper
- Salt & Vinegar
- Sour Cream and Onion