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Joe Chips

Joe Chips are an offshoot of the Joe Tea beverage company. The New Jersey-based brand sells their teas and kettle-style chips to smaller purveyors. It’s not uncommon to find a boutique food offer chips as an offshoot. McClure’s pickles and bloody… Continue Reading →

J Higgs

J Higgs potato chips are the house brand of Save-a-Lot, a national chain of discount grocery stores. According to an article in Supermarket News, the chips were named after the chain’s Chief Financial Officer, Joe Higgs. This is customary for… Continue Reading →

Ruffles

Ruffles potato chips are one of the flagship brands under the Frito Lay snack umbrella. Known for their r-r-ridges, the rights to sell Ruffles were purchased by the Frito Lay company in the late 1950s. The brand merged with Lay in… Continue Reading →

Guy’s

Guy’s potato chips is a Kansas City-based brand with a pretty wide variety of flavors. In existence since the late 1930s, Guy’s used the “be wise, buy Guy’s” catchphrase from early on, according to its website. Of note: the Guy’s… Continue Reading →

The Flavor Mill

The Flavor Mill potato chips are an exclusively “small-bag” retailer with distribution across the United States. Although the website offers limited details, I can confirm the brand is part of Herr foods. Flavor Mill is one of several names used to package… Continue Reading →

Great Lakes

Great Lakes Potato Chips are an artisan kettle-style chip brand based in Northwestern Michigan. Distribution is limited outside of Michigan; however, the chips can be found in Chicagoland. Great Lakes offers an online store on its website. The brand currently… Continue Reading →

Zapp’s

Zapp’s potato chips are the only Louisiana-based entry in the Chipography. Based in Gramercy, Zapp’s is a subsidiary of Utz snacks. Unlike Utz, one can find Zapp’s outside of the east and southeast. For example, the brand is one of… Continue Reading →

Wise

Wise potato chips are one of the largest of the many Pennsylvania-based chip brands (along with Herr’s and Utz). The Wise mascot is named Peppy the owl. He was brought into existence during the middle of the 20th century, according… Continue Reading →

Vitner’s

Vitner’s potato chips are a Chicago-based brand focusing on lighter non-kettle chips. If you can’t find Vitner’s, their website includes a PDF you can print out and present to a store manager. Their mascot, Vinnie Vitner, is a shades-and-bandana-wearing, trumpet-playing,… Continue Reading →

Uncle Ray’s

Uncle Ray’s potato chips is a Michigan-based brand that started as “Cabana Foods”, according to its website. In 1995, the founder (Uncle Ray) bought the business he sold in 1993 and focused on chips. Several different flavors of Uncle Ray’s… Continue Reading →

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