The World Cup of Chips
A chip from every table: iconic domestic potato chip brands from 25 nations competing at the 2026 FIFA World Cup. Browse each nation's most iconic homegrown crisp — from Mexico's Sabritas to New Zealand's Bluebird. Host nations, the UK, and other giants are already scattered across the full directory.
CONMEBOL South America
5 nationsBrazil's PepsiCo-owned snack powerhouse, formed in 1974, whose potato chips carry uniquely Brazilian flavors like cebola & salsa (…
An Argentine icon born in 1964 when a family moved from Pehuajó to Mar del Plata to fry potatoes — the name fuses the two towns. A…
Colombia's beloved wavy potato chip, started decades ago by retired police officer Félix Asencio out of a cigar store and now foun…
A Uruguayan staple that has been frying potato chips for over three decades.
A Quito-based Ecuadorian snack maker whose papitas (potato chips) sit alongside its traditional chifles.
UEFA Europe
8 nationsA family-owned Breton brand crafting crisps in Brittany from locally grown potatoes, famous for sophisticated French flavors like …
Germany's go-to chip brand since 1968, whose Chipsfrisch Ungarisch (Hungarian paprika) is the country's single best-selling chip f…
A Belgian crisp brand founded in 1971 and a fixture across Belgium and the Netherlands, credited with introducing the region's dis…
Austria's market-leading snack brand, founded in Vienna in 1955 by American WWII veteran Howard Kelly and made exclusively from Au…
Norway's oldest chip maker, producing 'Potetgull' ('potato gold') since 1936 and once the largest snack producer in all of Scandin…
An iconic Czech brand established in 1982, made from Czech-grown potatoes and sunflower oil in shapes and flavors from lightly sal…
The first Croatian potato chip, produced by Franck since 1977 from 100% Croatian potatoes and a national favorite honored with a W…
One of Sweden's two dominant chip brands, whose milder, onion-forward Sourcream & Onion is a national institution.
CONCACAF North America
1 nationCAF Africa
4 nationsEgypt's leading chip since 1985 — so ubiquitous that 'Chipsy' became the generic Egyptian word for chips — with flavors from kebab…
South Africa's favorite crisp since 1957, mascoted by a lion (simba is Swahili for 'lion') and famous for its Mrs Ball's Chutney f…
A popular Algerian potato chip brand offering flavors from classic salted to spicy masala.
A Moroccan chip brand from Al Halabi Food Industries, which introduced packaged chips to Morocco in 1996.
AFC Asia
6 nationsThe pioneer of Japanese potato chips — Koike-ya mass-produced Japan's first chips in 1967, launched Nori Shio (seaweed salt) in 19…
A Seoul snack-and-noodle giant founded in 1965 whose real-potato chips are a Korean staple, including the record-breaking honey-mu…
The brand behind Iran's first industrial potato-chip plant, opened in 1991, offering distinctly Persian flavors like yogurt & shal…
The consumer chip brand of Beirut Erbil, Iraq's leading potato-products company (est. 2016) and a National Iraqi Trade Forum award…
A Jordanian household name since 1983 (Jordan Potato & Corn Chips Co.), known across the Middle East for flavors like tangy labneh…
A Saudi favorite whose crispy chips are shaped like Arabic letters, found in school bags nationwide in flavors like chili and ched…